Nottinghamshire Insight

Mosaic Groups and Types

Mosaic Groups and Types

The table below shows the breakdown of the Mosaic Groups and Types using the Mosaic 7 classification. Further details of each Group and Type can be found via the Experian Segmentation Portal. To find out more please contact the Public Health team ph.info@nottscc.gov.uk

Group Description Type Description
A

City Prosperity

 A01 World Class Wealth
A02 Uptown Elite
A03 Penthouse Chics
A04 Metro High-Flyers
B

Prestige Positions

 B05 Premium Fortunes
B06 Diamond Days
B07 Alpha Families
B08 Bank of Mum and Dad
B09 Empty Nest Adventurers
C

Country Living

 C10 Wealthy Landowners
C11 Rural Vogue
C12 Scattered Homesteads
C13 Village Retirement
D Rural Reality D14

Satellite Settlers

D15 Local Focus
D16 Outlying Seniors
D17 Far-Flung Outposts
E

Senior Security

 E18 Legacy Elders
E19 Bungalow Haven
E20 Classic Grandparents
E21 Solo Retirees
F

Suburban Stability

 F22

Boomerang Boarders

F23 Family Ties
F24 Fledgling Free
F25 Dependable Me
G Domestic Success G26 Cafes and Catchments
G27 Thriving Independence
G28 Modern Parents
G29 Mid-Career Convention
H

Aspiring Homemakers

 H30 Primary Ambitions
H31 Affordable Fringe
H32 First-Rung Futures
H33 Contemporary Starts
H34 New Foundations
H35 Flying Solo
I

Family Basics

 I36 Solid Economy
I37 Budget Generations
I38 Economical Families
I39 Families on a Budget
J

Transient Renters

 J40 Value Rentals
J41 Youthful Endeavours
J42 Mid-Life Renters
J43 Renting Rooms
K Municipal Tenants K44 Inner City Stalwarts
K45 City Diversity

K46 High Rise Rentners
K47 Single Essentials
K48 Mature Workers
L

Vintage Value

 L49 Flatlet Seniors
L50 Pocket Pensions
L51 Retirement Communities
L52 Estate Veterans
L53 Seasoned Survivors
M

Modest Traditions

 M54 Down-to-Earth Owners
M55 Back with the Folks
M56 Self Supporters
N

Urban Cohesion

 N57 Community Elders
N58 Culture and Comfort
N59 Large Family Living
N60 Ageing Access
O Rental Hubs O61 Career Builders

O62

 Central Pulse
O63 Flexible Workforce
O64 Bus-Route Renters
O65 Learners and Earners
O66 Student Scene

 

Mosaic and customer insight

A to Z